Restoring landscapes across the Mount Alexander Region

Wilderlands platform launched to stakeholders

Posted on 8 June, 2022 by Ivan

Connecting Country attended the stakeholder launch of the much anticipated ‘Wilderlands’ project in Kyneton on 2 June 2022. This ambitious project promises to make investing in biodiversity  easier for the community and businesses alike. Wilderlands provides people with the ability to protect Australia’s biodiversity through the purchase of Biological Diversity Units which each represent one square meter of land protected in-perpetuity.

Wilderlands was created right here in central Victoria by Paul Dettmann, Ash Knop and the team at Cassinia Environmental. It aims to combat one of the world’s major environmental issues: biodiversity loss. The launch focused on the aims of the project and the importance of addressing the loss of habitat and species, which are irreversible. 

The Wilderlands platform aims to bring investors, community and landowners together to make permanent protection of land for nature a reality. The goal is to contribute to reaching the United Nations’ target of 30% of global land being preserved for nature by 2030, at an affordable cost.

Please read on for more information about how Wilderlands works, courtesy of the Wilderlands project. To learn more, visit the Wilderlands website and sign up for their e-news, which will update you on when the platform is open to the public for investment – click here 

How Wilderlands works

Make a direct and lasting impact on Australia’s biodiversity. For less than the cost of a cup of coffee you can ensure the permanent protection of a specific area of land. Wilderlands is a pioneering marketplace which facilitates scalable and lasting investment into biodiversity conservation. This enables businesses and individuals to make a direct and lasting impact on the world’s natural habitats and threatened species. Wilderlands has created a platform which sells biodiversity units to businesses and individuals. For each unit sold, the customer is protecting one square metre of Australia’s fauna and flora.


We work with landholders of properties that have high conservation value following assessment by accredited ecologists as part of the government conservation plans in states across Australia.


These assessments quantify the ecological units that can be protected and develop a detailed management plan to ensure the protection of the biodiversity on these properties which may include threatened species habitat and ecological communities.


The landholder enters into an agreement (covenant) with a statutory authority to conserve and protect this land in-perpetuity. This contract is recorded on the land title and the covenant permanently controls land use and management.


The site and its ecological (biological) units are then recorded on independently managed registers. This process replicates the well established carbon market and ensures integrity and transparency of impact and ownership of units.


Wilderlands provides you with the opportunity to purchase these geotagged units and help protect Australia’s biodiversity in perpetuity, watching as nature flourishes thanks to your support.

About Wilderlands

Wilderlands provides individuals and organisations with the ability to protect Australia’s biodiversity through the purchase of Biological Diversity Units which each represent 1sqm of land protected in-perpetuity.

The platform offers a practical solution to a complex problem and is partnering with landholders to provide a marketplace where those individuals seeking to make protecting the planet a priority can engage with projects having impact and track their progress over time through geo-tagged units and regular reporting on the conservation work happening at each location.

The platform provides users with the opportunity to customise their impact, ranging from the landscapes and locations they wish to support through to their preference for supporting with options including subscription or one-off contribution.

Wilderlands is a response to the need for greater investment in nature, aiming to develop a solution that is both accessible and scalable by aligning the interests of landowners, conservationists, consumers, and large corporates making protecting the planet possible.

From the Wilderlands website

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